GREENEYE provides a new systemic, for patent, Over the Counter (OTC) marketplace that brings fresh profit opportunity to mainstream retail agency brokers, nurtures nascent green markets and provides active traders a faster, cheaper and more exciting game-like way to trade emissions, water and FX markets. GREENEYE OTC trading competes directly with related exchange-traded markets and shares its profits with a foundation that funds triple bottom line clean water and energy projects globally.

GREENEYE enables mainstream retail agency brokers for the first time to open three massive global markets to their active trading clients: carbon, water and FX. Its best in class online trading platform, innovative trading contracts, innovative marketing programs, and a new market mechanism all combine to enable local, domestic and regional agency brokers to make significantly in excess of standard transactional broking profits. Additional beneficiaries of this OTC trading world include:

• Active trading customers who gain more exciting, high performance trading access to the world's largest global markets, through mainstream brokers.
• Portals including Agency Brokers, Financial Advisors & Information Portals.
• The Clean Water and Energy Foundation that shares in the profits.
• The environment (and Government Departments responsible for emissions and water policy implementation).
• The Custodian acting as the clearing house for this entire over the counter business.

Global spot FX already trades over $1 trillion daily and according to a recent study by Cognotec, annual revenues to retail brokers in margined FX already exceed $1 billion. Nascent carbon and water markets currently trade a small fraction of their underlying supply but these markets are massive, with each underlying commodity holding similar value to world oil production/consumption of $2 trillion at $65/barrel. Mainstream brokers will increasingly seek to offer their customer access to these markets.


Last year mankind consumed over 30 billion barrels of oil worth US$2 trillion at $65/barrel. Mankind also contributed globally 38 billion tons of CO2 in 2007 which at US$50/tonne also factored to US$2 trillion. Our consumption of 3.3 Gigalitres of fresh water at $600/GL (half the marginal cost of desalination; half the price reached in Australian water trading last year) also totalled US$2 trillion. This consumption is significant when compared to global GDP of US$70 trillion and world trade of US$15 trillion. Carbon and water are the next big markets, both destined to become more valuable than oil, as trading in these commodities gains traction.

In 2007 only Australia offered open trading of water; it summed to AU$1B valued at $AU50M in commissions at the prevailing rate of 5%.Both Australia and Europe offered CO2 emissions trading; they summed to US$80B. Contrast this trade with cash FX volumes in excess of US$1 trillion per day.In FX, the equivalent of world trade is transacted in less than a month; in water, it takes a decade to trade the equivalent of the annual underlying water tradable in the Australian Murray Darling Basin (MDB)). In carbon it takes a century at the rate traded in 2007.

In 2007 a handful of specialist retail FX brokers earned US$1B in revenues doing less than 5% of the global spot FX trading volume. Had they traded this business on futures exchanges they would have earned only a tiny fraction of this income.Instead they have developed their own online OTC trading platforms where they operate as market makers. These brokers raised over $750M in growth capital from mid 2007 to Jan 2008.

Mainstream brokers have not yet entered this market because they do not have the technology nor the domain expertise to develop this technology to trade margined FX. Nor do these mainstream agency brokers want to be market/book-makers in FX. They are also unwilling to hand over their valued clients to the brokers/platforms of these marginal specialists.So they are missing a very lucrative business. They are also failing to offer their active traders access to this increasingly popular market. Most industry experts agree that emissions markets are set to become one of the largest volume markets in the world. Better known to the public than FX, these markets should soon offer an even larger opportunity for retail brokers than margined FX.

GREENEYE provides a systemic solution for these brokers including new patented market mechanisms, complete trading platform (with over one hundred man years of software development) and string of critical business partners that combine to multiply participation, trading volume, liquidity, efficiency and profits for all of its participants.

Brad Georges, CEO & Director - Product Marketing. Brad is a successful serial entrepreneur in financial services for over 25 years. With his own funds and angel investors he has built GREENEYE with long-term financial and IT colleagues, initially to exploit the accelerating growth in the FX market place, and now with a new market model for the mainstream retail broking industry to include nascent green markets. Prior to GREENEYE, Brad developed significant international experience creating one of the top five London financial futures brokerage firms with offices globally. He built international teams of up to 80 people and negotiated contracts with major financial institutions in North America, Europe, Tokyo, Singapore, and HK. He has extensive global FX and banking contacts. Brad founded and managed an independent Introducing Broker, Fiamass Limited. This Company became one of the leading financial futures brokers in London during the 1980's where it was known as an inventor and innovator in the provision of real-time charting and decision support systems for traders. Over six years he grew the company organically, gained a membership on LIFFE, and maintained sales offices in London, New York, Chicago and Paris. Brad sold the brokerage business to Geldermann in 1990. Brad began his career with Conti Commodity Services, a subsidiary of Continental Grain, rising to global head of R&D and then founding its European financial futures operation. Brad graduated from Yale University with a degree in Economics and subsequently pursued doctoral studies in Geneva, Switzerland at the Graduate Institute of International Studies and the University of Geneva where he focused on the theory of optimal currency areas.Now residing in Melbourne with his Australian wife and three sons, Brad also serves on the Envisage steering committee for NanoVic and on the Climate Change Committee of the Committee for Melbourne.

Scott White, CIO & President of US Operations. Scott has led Wells Fargo's entire online banking and trading development and support operations. Previously, at Charles Schwab, he performed several roles, finally as Global Head of Market Data Services, prior to this role, Managing Director of Capital Marketing and Trading Technology, and originally as Director of Security Technology Infrastructure. Prior to joining Charles Schwab, Scott served as Vice President of key IT programs at Bank of America. Scott is a proven innovator in financial services infrastructure who has built, staffed, and managed mission critical customer-facing systems for 15 years. Prior to hissuccessful career in financial services IT, he served as an Aviator with the United States Navy for eight years, serving as a decorated lieutenant with leadership positions in operations, tactics, and aircrew training. Scott received a BS Computer Science from City College of New York School of Engineering and an MS in Information Science from Pennsylvania State University.

David Southerden, CTO. David has thirty-years of IT experience in the stock brokering and financial sectors, both as an employee and an independent consultant.David joined GREENEYE in 1998 overseeing the development of GREENEYE's Visual Trading System ^TM. Previously in charge of software development at the London Stock Exchange where he managed over a hundred projects and had line management experience with multi-discipline teams, he also has experience at a major broking firm (James Capel).David has a Bachelor in Computer Science (Stafford) and a Masters (London University).

David Johnson, Director - Water Trading. has over 25 years agricultural management, trading and business startup experience including, recently, the proposed development of a large scale intensive dairy at Swan Hill, where water availability and trading was a core issue. Through his work with the dairy project, David has developed an in depth understanding of the complex Water Trading Markets. He has an extensive network of Water Industry contacts including Government, Regulatory, Trading and Irrigators. David was instrumental in developing direct trading of organic wool to Europe thus circumventing the traditional Broker monopoly on international wool trade. As the first General Manager of the Australian Alpaca Association, David was instrumental in developing and implementing a National Marketing Program for the industry with an association with some 2000 members. David studied Agricultural Economics at the University of New England followed by post graduate work in International Trade and Investment Law. David is a founder of Greeneye.com pty ltd.

Tim Langdon, Director - Global PR and Marketing, Australian Training, FX & Emissions. Tim has 20 years experience in FX trading with HSBC, Bank Indosuez, Bank of America, BP and NAB. As an entrepreneur he and his partner have developed and grown www.carbonmarket.com.au and www.ecovoice.com.au to become a leading online green portal with over 22,000 subscribers. The business has been sponsored and supported by The University of Melbourne, The Banksia Environmental Foundation, UNESCO and others. Tim also developed www.nativegrowth.com.au an online portal for native Australian plants and related products. Tim holds a Bachelor of Economics, an MBA and a Diploma in Financial Services. Tim is a member of The Australian Institute of Management.

Geoffrey Murdoch, Chief Financial Officer & Director - Risk & Regulatory. Geoff is co-founder of corporate advisory Meredith Asia Pacific.Geoff spent 18 years with Ernst & Young including partner for seven years in Melbourne and San Francisco, handling more than 200 buy and sell-side mergers and acquisition related projects ($5m - $5b) in the USA and Australia for private equity, corporate and financial stakeholders.Other appointments include non-executive director of a $550m market capitalization company, WHK Group Limited, where he is Chairman of the Audit Committee; non-executive director for Neller Pty Ltd, a portfolio company of ANZ Capital.Geoff maintains registration as a company auditor with ASIC.

The diagram above shows the GREENEYE FX trading platform and market evolution from 1998 through 2010. Initially the software was designed and delivered to specialist retail broker/dealers who quoted prices manually, with some assistance from automated feeds. The system executed online deals between the broker/dealer and their customers. Counterparty trades were then typically done with market making banks over the phone or via Reuters dealing.

GREENEYE licensed five FX brokers to use this platform, including major Chicago Lind Waldock who was then acquired by Refco. It also licensed Midas, now Saxo Bank, who over their three year license period built an in-house system. Over $4 billion dollars per month was traded over this first version of the system, which also acquired and incorporated the sophisticated charting system developed by Brad Georges. brokerage company Fiamass. During this early retail FX stage GREENEYE had 40% of the market.

This core dealing software is ideally suited to Australian water and emissions trading.

GREENEYE then added further risk management and extended firm white label functionality along with automated counterparty trading, whereby the system automated not only the deals between the broker and its clients but also those deals between the broker and his wholesale counterparties. A pilot integration to Goldman Sachs internal datafeed and the wholesale multibank portal FXALL were both completed along with an extensive cycle of acceptance testing including a 26 man source code review by a major Wall Street Investment Bank.

After establishing its US presence in the San Francisco Bay Area, GREENEYE raised its first business angel funding and refined the business model from enterprise software to software as a service (SAAS) and from selling to specialist broker dealers to delivering its software to mainstream retail brokers with competitive multibank liquidity. During this period (in dark blue on the diagram) a handful of specialist broker dealers who built their own platforms grew massively, gaining much of their business providing white label versions of their software to .introducing brokers", GREENEYE focused on creating a solution for mainstream brokers who did not want to put their clients or reputation at risk with these brokers such as FXCM, CMC, Gain Capital and Saxo Bank.

Completion of this product and acceptance testing by its first major broker, PFG in Chicago was completed shortly before Brad Georges relocated to Australia late in 2007. Subsequently the business model has been refined further with the addition of  new market mechanisms and nascent green markets.

All the pieces are now in place to serve the .early majority. mainstream brokers about to enter this market.